Statement Printing

March 3rd, 2010

2010 Direct Mail Marketing Trends Continued

More thorough list content will remain in the spotlight for 2010. We saw this trend throughout 2009 because the success of direct mail campaigns is directly related to the quality of the list. By knowing your target market, you can tailor the message to provide the highest probability of redemption.

There are a few specific trends for 2010:

Obtaining detailed list content- many businesses now want to obtain more than just basic information from their list provider. They want to create a robust profile of their target customer. Along with mailing information, we have seen requests for age, gender, marital status, hobbies, and interests. This information can be extremely useful for targeting the message of marketing campaigns, which brings us to the next point.

Using detailed list information to target marketing campaigns- Marketing departments are now taking the information regarding who redeemed their offers and really focusing on those customer profiles. Businesses are customizing messages to reach different groups rather than using one blanket message for all potential customers which can turn potential customers into loyal customers.

Mailing lists can provide valuable information and are a great resource for marketing departments.

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February 25th, 2010

More from 2010 Direct Mail Marketing Trends

Many companies now look at every cent of their marketing budget in terms of ROI. Budgets have been cut so every decision needs to be justified and efficient. Marketing campaigns that are trackable from start to finish have become a top priority.

More and more, businesses are making marketing decisions based off of how their bottom line can be influenced from a campaign. It’s no longer just about building product or service awareness; increasing sales immediately has become a focus.

How can your business map, track, and put a dollar amount on every marketing activity you do when it comes to direct mail? Chose a company that will manage everything for you. This decision will allow you to manage the campaign more easily. Also, chose a product that you can fully track. Laminated card mailers with a magnetic strip are one option. You can encode this card so it integrates with your POS system for 100% trackability.

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February 22nd, 2010

2010 Direct Marketing Trend

Many companies face a tough challenge this year- reduced marketing budgets and possible reduced in-house staff and maintaining or even increasing their operational and marketing activities. This trend and challenge has led to an increase in companies looking for vendors who can assist them with design, development, execution, and tracking of direct marketing activities.

If you are a business looking for a direct marketing vendor, it is a good idea to look for a vendor who can do everything for you turnkey. In the case of direct mail, this means companies who can help you design the mailer, pull a mailing list, print, and mail the piece. It is much less time consuming and easier for you to manage if you have one vendor who does everything.

Direct marketing companies can provide valuable expertise and efficiencies. So, your company can focus on your core competency while saving money and time.

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February 15th, 2010

Loyalty Programs

From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is behavior that benefits your business. Some examples include programs that allow you to receive a free item after a certain number of purchases or add up reward points for gifts.

It’s clear that people understand the value of membership to loyalty programs. 64% of Americans said their shopping decisions are affected by loyalty programs.

You can add value to your membership program with loyalty cards. Loyalty cards market you business to existing customers and to those who see the card. The cards provide useful data-gathering tools to help you enhance your marketing and customer service efforts.

If your company does not already offer a loyalty program, you should consider this as a marketing initiative for 2010.

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