Statement Printing

If you’re looking into outsourcing your print and mail needs, you might be asking yourself, “What does “CASS certification” mean and how is it beneficial to me?”

CASS certification is a certification system for software systems that process mailing lists. When choosing a vendor to process your mail, you want to make sure they are CASS certified. Why? Well, there are lots of reasons. For starters, when your mail is processed through CASS, you obtain bulk mail discounts from USPS and your mail is delivered faster.

Below are a bunch of other reasons why processing your mail through CASS certification software is beneficial:

• CASS certified software standardizes your mailing addresses. For example, “Street” will be changed to the abbreviation, “ST.” These changes are needed to meet the expectations of the USPS.

• CASS certified software corrects your addresses. If there are misspelled addresses or if any information is missing, you cannot receive discounts. So, CASS corrects any misspelled addresses and adds any additional information that is helpful. Added information may include zip code + 4 code, Carrier Route, or Delivery Point Bar Code.

• CASS certified software updates addresses. For example, many older addresses have been updated with a more standard style of address and CASS will update them.

• CASS certified software will perform address verification last. This means that the corrected addresses will be compared with a list that the USPS considers to be valid and up-to-date. It helps to confirm your mail can and will be delivered.

Choosing a vendor who uses CASS certified software is a smart decision. For more information click here.

“Outsourcing” refers to the process of a company purchasing labor from an outside source rather than using its own staff or office. In this case, we are talking about outsourcing print and mail needs.

You may be asking yourself, “Why would my company need to outsource our print and mail needs?” Well, I’m glad you asked. For many companies, outsourcing actually saves them time and money. Below, are the top 3 reasons why companies benefit from outsourcing their print and mail services.

• Time – We’ve all heard the expression, “time is money” and I think it’s safe to assume that we all hold it to be true. When you outsource your statement printing and other print or fulfillment jobs, you free up your staff for other projects, which improves your overall productivity and increases profits.
• Money – For many companies, outsourcing their print and mail services actually saves them money. Think about it, when you outsource your print and mail needs you don’t have to worry about having the staff on hand to handle the process and you don’t have to buy and handle the maintenance of the required equipment and supplies.
• Quality- You want your product to have a great first impression, right? Leaving your printing needs up to a professional can offer you just that. Professional companies have the proper equipment and paper products to make your business stand out. After all, first impressions can be the deciding factor in the success or failure of your company.

Outsourcing your print and mail needs will free up your staff for other projects which in turn will increase productivity and profits. Why work harder than you have to? Instead, work smarter by contacting a print and mail expert today.

Over the next few weeks, I would like to break down some of the printers used by print and mail services. There are many different types of printers with various capabilities, and in the following weeks, I will highlight a few.

I am going to start with the Canon imageRUNNER Pro 150. This printer is used by some print and mail service companies and can print up to 9,000 images per hour. This printer handles black and white applications from booklets to transactional print and even on-demand book publishing. An imageRUNNER Pro is great for a production-intensive environment.

Certain print and mail vendors chose this printer because it does meet the requirements that commercial printers demand. This printer combines quality, speed, and cost effectiveness. The imageRUNNER also has certain security features, such as ensuring that MICR jobs are only run by authorized personnel, that commercial printers value. Typically, I have seen this printer used for statements, letter, invoices, and checks but there are many applications that can use this printer.

The imageRUNNER is just one of many printers available for print and mail jobs, and next week, I will highlight another!

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When completing a direct mail campaign, it is important to be sure that your list will reach your target customers. There are certain instances when filtering the list too much may be harmful to the success of your campaign, though. As an example, let’s say a restaurant determines its target customer is a male between the ages of 30-40 making 100k+ per year who is interested in sports. That information is very useful and should be taken into consideration but you want to keep in mind that proximity to your location is crucial in the potential customer’s decision in most cases.

In the example above, you may be able to target your exact customer profile with your list but find that most of those customers are 10-15 miles away from your restaurants. While they may still travel to your location, it may be more beneficial to target consumers within a 5 mile radius using a little less strict filter.

There is a fine line between a good list and a great list. A great list will have people that meet your target specifications and who are likely to complete your call to action.

Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog