Archive for September, 2007

Use Card Mailers When You’re Ready to Attract Attention to Your Business

Every company that does business needs to attract attention.

Some make the choice to spend millions on commercial advertising on television, taking care to place their ad in the eyes of millions of viewers who make up their customer base. Some shrink wrap company cars and buses to create mobile billboards. Other companies use internet marketing, newspaper ads. Still others combine all of these techniques along with the old standby: direct mail.

With direct mail, you send the same message to everyone, but you can personalize it a bit. You can use your prospect’s name, send messages based on their demographic info, but there’s a catch: your message is less likely to reach your target market if they don’t open the envelop.

That’s where card mailers come in.

Want to make sure that your prospective customers will use a discount coupon that you send? Consider using a card mailer, printing up a discount card that will easily fit into their wallet rather than a bulky postcard that’s not as easy to carry - or that requires them to cut out the coupon printed on it.

The same setup can also benefit businesses that aren’t just focused on business professionals - for example, travel agencies. Want to give prospective customers great reasons to use your services? Consider sending destination wallets - multiple card mailers - that offer discount coupons for nearby attractions or restaurants or even for parking near a must-see spot. Not only does it show that you’re looking out for your customers, but the word will get around and you’ll find your client base expanding quickly.

No matter who your audience is, no matter what your business goals are, one thing is certain: in order for your marketing campaigns to succeed, you need to get someone’s attention. Card mailers make it happen.

Printing Services and Print on Demand
See how card mailers can get your business noticed.
Statement Printing Blog


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Looking for Printing Services Near Your Business?

When you’re looking for printing services, there are a few things that you’ll want to be sure of:

  • You’ll want to know that the company you’re working with is well-reputed - a company that others count on and would refer to others.
  • You’ll want to know that the printing services that are offered will meet all of your needs: whether you need postcards, invoices, marketing inserts, embossed cards or a combination of things, choose a company that offers the services.
  • You’ll want to ensure that you’re choosing printing services that will allow you to save time and money.

For many businesses, though, there’s something more that they are looking for: they want to choose printing services that are located near them. In some cases, this is because they believe that it’s good to keep things local. In others, it’s because they see advantages to having items mailed from a location that’s close to them.

Whatever your reasons for looking for printing services near your business, it’s good to know that finding them is possible - without having to sacrifice other needs. When you choose Triadex Print and Mail for your printing services, you’ll know that you’re getting everything you need - and you won’t have to worry that the services will be provided from a distance: there’s bound to be a location near yours.

Printing Services and Print on Demand
Find printing services near your business.
Statement Printing Blog


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Could Online Invoice Printing Save You Time?

Nearly every business has had this experience at one point or another: time frames change a little bit, some of your customers are receiving statements on one day each month, others receive them a week later and somehow, the next thing you know someone from the accounting department is staying late to get invoices printed and in the mail on time.

It seems like no matter what your business is, no matter which products or services you offer, staying on top of schedules gets thrown off sometimes. Maybe the printer goes down. Maybe you forgot that you were giving someone special terms as an introductory offer to sway them away from your competitors.

Whatever the reason, there’s a simple thing that you can do to avoid the last minute panic and save your accounting department time: take advantage of online invoice printing.

Once you’ve set up and approved your invoice template, all that it takes to get an invoice printed is a few strokes on the keyboard and you’re done. Whether it’s one invoice or all of the statements going out on a particular day, online invoice printing can ensure that your customers receive their statements in time to pay off their balance - and the best part is that you’ll know that everything is taken care of: no more running a print room, sorting the mailing and making a trip to the post office.

What would you do with more time in your week? How much money would a few spare hours save your company?

Printing Services and Print on Demand
Discover the savings that come with online invoice printing
Statement Printing Blog


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Can Your Printing Services Help You Reach New Customers?

The internet is everywhere. From website marketing to PPC campaigns, from flash screens to using email, you’ll hear all about what modern marketers are doing to reach out to new customers.

Internet marketing can be an effective way of reaching out, but in most cases, it’s the tried and true forms of direct marketing that help you to bring on new customers (and make bigger sales to the customers that you already have). From complete direct mail packages to simple inserts that you include along with marketing letters or invoices, it’s easy to get the word out.

The difference between successful campaigns and those that aren’t so great have a lot to do with the wording, the colors that you use and, well, the quality of the materials. Is your current printing service helping you to send the right message?

Ask yourself this: are our current printing services presenting the message that we want to send? Are our inserts printed with high quality inks and the right bleeds? Were spelling errors caught? Is you logo in the right place? Most importantly, ask yourself if your current printing services are top of the line or just run of the mill.

If you want to reach out to new customers and you want to be sure that you’re sending the right message, make sure that you’re using the right printing services: make sure that you’re companies needs are being met.

Printing Services and Print on Demand
Choose printing services that help you bring on new customers.
Statement Printing Blog


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