Could Your Campaigns Be More Successful with Card Mailers?
Quick question: which do you think your customers are more likely to respond to? Are they more likely to bring in a postcard with a discount coupon? Or are they more likely to redeem an embossed plastic card that offers a discount that they received as part of a mailing from your company?
According to one of our customers:
“The card mailer is an extremely successful brand builder. Individuals are less likely to throw away the card versus postcards and will redeem the card within the time frame given.”
Their experience seems to go with the trends: postcards are easily discarded - dropped by the recipients directly into the trash or recycle bin, often without being read. When you use card mailers - either included with a direct mail letter, a bonus offer or even attached with the customer’s monthly statement - you give your customers something that’s easy for them to put in their pocket or wallet, something that’s easy for them to redeem.
As a result, when you send card mailers, you’re likely to find that you have a greater rate of return simply because you’ve offered your customers something that is of greater value to them.
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