Archive for October, 2007

Targeting Your Audience Will Help Your Direct Mail Marketing Program Succeed »

When you search online for information about fulfillment and direct mail services, you’re bound to stumble onto some articles that either instruct people how to get rid of their junk mail or that simply complain about the amount of mail people receive on a daily basis. With individuals finding new ways to cut down […]

How Writing May Be the Key to Your Direct Mail Marketing Program’s Success »

Although images and colors help gain a prospective customer’s attention, the wording in the direct mail piece is what will cause a person to act on your offer. If you want people to respond, you need to describe your company and what you have to offer in a clear and concise way.
In the blog, […]

How One-To-One Marketing Can Increase the Success of Your Direct Mail Marketing Program »

When marketing a product it is important to know whom you are trying to sell your product to. Instead of sending out a direct mailing for graduation catering services to everyone on your mailing list, wouldn’t it be more productive to only mail to homes with a junior or senior in high school?
Whit Richardson […]

How the Appearance of Your Direct Mailing Piece Can Affect the Way a Customer Views Your Company »

With so many companies using direct mail marketing programs, it makes sense that our mailboxes are constantly flooded with postcards, newsletters and other direct mailings. Since most of these items are quickly labeled as “junk mail” and end up in the trash, you must find a way to set your mailings apart from all […]