Direct Mail Marketing Programs Can Increase ROI for all Types of Businesses
In a blog post on Pro2.ru entitled, “There’s More to Marketing ROI (return on investment) Than Meets the Eye,” Joy Gendusa says that many people mistakenly measure ROI by the number of responses they receive after sending out bulk mailings, instead of by the amount of money the direct mailings return. For example, if you spend $5,000 to send out 10,000 direct mailings and you only receive 15 responses, it may not look like very much, but if out of those 20 responses you make $15,000, it’s clear that you have a successful marketing strategy.
According to the article, the marketing strategy used in direct mailings can work for any kind of businesses. “Results of direct mail marketing vary from business to business but the principle holds and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI.” The CFO of a consulting company is used as an example of this point. According to him, “the money we have put into the postcards is like a drop in a bucket compared to what we get back.”
Whether you’re a Fortune 500 company or small business, direct mail marketing programs can help you increase your sales and profits. The more direct mailings you send out the higher your ROI will be.
Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog
