Archive for October, 2007

How Online Service Lets You Stay in Control When Outsourcing Your Statement and Invoice Printing Needs

What is the number one reason why people don’t want to outsource their print and mailing needs? The answer is control. People want to feel as though they are involved in every step of the process. Like the saying goes, “if you want something done right you have to do it yourself.” But is this true? And even if you are able to ensure accuracy, what about the time and money you are wasting? Now that print and mailing services are available online, outsourcing your printing needs is easier, more efficient and more accurate than ever before.

Companies that provide online printing services have developed a simple process in order to guarantee fast and accurate printing and mailing. The first step is for the customer to send out a sample of what they want to print. Before processing the file and sending it out, the customer is presented with a PDF file to ensure that everything looks exactly how they want. After the customer has decided how many pages and envelopes they need, an automated program confirms the match. If an error occurs, red flags go up and the customer is contacted immediately. And finally, after the pieces have been mailed, a confirmation email is sent.

Online print and mail services make it possible to ensure accuracy, resulting in a sense of well being for the customer. Since the customer is involved in every step of the process, they can be sure that their needs and wants are met. By having someone else take on the responsibility and the work, the customer can also enjoy an increase in profits and productivity.

Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog



Online Printing Services: How One Stop Shopping Can Save You Both Time and Money

In any type of business collaboration, you need to make sure that all of your needs and wants can be provided. So instead of partnering with three different companies for three different types of service, wouldn’t it make sense to find a single company that can do everything?

This is where one stop shopping comes into play. In terms of printing services, you want to find a single source to create and manage your statement printing and mailing needs. This way you can pick and choose which of the services you would like to take part in or have the company manage everything. By requesting the help of a print and mail expert that provides turnkey programs, ranging from statements and invoices to newsletters and inserts, your company can save both time and money.

Whether you’re a Fortune 500 company or small business, you need a leading online printing service that will serve your particular needs. Regardless of your application, partnering with a single source to create and manage your statement printing and mailing needs will make your job that much easier. When you outsource statement printing and other print or fulfillment jobs, you free up your staff for other projects, which will improve your overall productivity and increase profits.

Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog



If You Can’t Track Your Direct Mail Marketing Results, They Probably Don’t Exist

Once you’ve found a direct mail marketing program that promises to save you money, increase your profits and meet all of your needs, there is still one more benefit that is crucial to the success of your product or service: tracking results. Through the use of benefit selling companies can promise you almost anything, but if they don’t offer you the ability to track your results, how do you know if their promises are actually being kept?

This is why finding a card mailing company that can provide you with redemption rates is so important. If the card mailing company were doing its job you would think that they would want to share their success with you. No matter how creative a direct mailer is, if it doesn’t generate results, it’s not worth having.

The use of direct mail cards is so effective because the success of direct mail programs can be measured at the cash register. A unique ID number on every card that can be read by standard bar code readers gives you the ability to track redemption rates. They can even tell you how much profit your card mailer has generated on each and every mailing.

Through the use of benefit selling you may be promised everything you are looking for and more. Make sure you are given the ability to make a company accountable for these promises.

Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog



Can Customization and Personalization Improve Your Direct Mail Marketing Rates?

For many companies, the ability to customize card mailers is extremely important. You might want a 4 color, 20 mil PVC card affixed to a standard letter announcing a new store location, or a 2 color, 30 mil laminated card on a postcard offering 20% off your next purchase or a card with your logo, your images and your specific offer. With needs that are constantly changing, you need a direct mail marketing program that can produce nearly any type of card or mailer that you might need.

Customizing direct mail cards is an extremely effective way to gain your prospect’s attention, but you can also improve your direct mail rates by personalizing your mailings with card embossing programs. With such programs, you are able to send a unique letter and a personalized card to every person on your mailing list. While many companies may not be able to accomplish this task, there are a few that can help you send a focused marketing message by personalizing every individual card that you send out.

Even though many direct mailing companies may not be able to offer these services, both personalization and customization of card mailers is extremely important when attempting to increase redemption rates. Why work with a company that limits your choices and abilities when there are companies that can offer you 100% customization?

Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog




You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.