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After you’ve found a company that meets all of your fulfillment and direct mail services needs, selected and designed a card mailer or postcard, created an offer few could refuse, and mailed to a researched list of possible customers, there are still other things you can do to increase your return on investment.

A blog entitled, “Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast,” mentions one example. In the blog, Ernest Nicastro explains that after your direct mail has been sent out, you should make follow-up calls to ensure the direct mail piece was read, and if not, to take the opportunity to explain the offer over the phone.

The marketing strategy used by CSi Complete helps prove this point. “After each mailing CSis telemarketing staff made follow-up phone calls to book tele-meetings with the companys Director of Sales, Erich Keller. After two mailings and two phone calls a number of people had either booked a tele-meeting or indicated they were not a serious prospect for CSis service.”

While direct mail marketing programs have been proven to be extremely successful for many companies, by combining them with other types of marketing, including cold calls, you will have a better chance of success.

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On RISMEDIA, a website devoted to real estate news and trends, “How to Brand Yourself a Superstar” by Ralph Roberts, explains how brand recognition is the key to any marketing program. By establishing “brand presence” you can have people recognize your business and product the same way they would a celebrity.

According to the article, direct mail is great way to do this. Real estate agents are instructed to “Market yourself on paper. Start with your own business cards and brochures. Hand them out to everyone you know and everyone you meet. Publish and distribute your own newsletter. Launch a direct mail campaign.”

This type of thinking works for all different types of businesses and products, not just real estate. With the help of direct mail, you can get your business and product out to the public.

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While many people view direct mail, or as they say “junk mail,” as a nuisance, there are many who find it to be extremely beneficial. Seeing as many people open, read, and sometimes even act on the offers sent to them , it makes sense that direct mail continues to be a successful marketing program used by many businesses to attract customers.

In the blog post, “Direct Mail Still an Important Part of the Mix,” Bill Kelly focuses on a specific group of people who look forward to receiving direct mail: scientists. Through the direct mail they receive from vendors, scientists obtain information regarding their products. According to the article, “Most scientists take an active interest in the products available to them and view direct mail as both informative and unobtrusive.”

Instead of eliminating direct mail, like many organizations and websites seem to be devoted to, we should work on tailoring direct mail marketing programs to only those individuals interested in the product or service. This way everyone can look forward to direct mail.

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If your business is based out of your home, you might be wondering what type of marketing program you should use to market your products and gain customers. In a blogpost entitled, “Types of Direct Mail Advertising Formats to Implement in Your Home Business,” Michael Noto discusses how direct mail marketing programs can be used for businesses stationed in your home. The article lists the different types of direct mail pieces that can be used including, catalogs, postcards, and self-mailers. Depending on your type of business, one of these options may work better than the others.

Another option you might want to consider though is card mailers. While the upfront cost is usually higher than postcards, many businesses have found that card mailers are much more effective than postcards. Instead of focusing on the cost of the direct mail piece, you should keep in mind the Cost-Per-Lead. This will help you determine the number of leads you are gaining with each marketing dollar. Remember, even though a direct mail piece is cheap, if it isn’t effective it’s pretty much worthless.

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