What You Should Do After Your Direct Mail Piece Has Been Sent Out
After you’ve found a company that meets all of your fulfillment and direct mail services needs, selected and designed a card mailer or postcard, created an offer few could refuse, and mailed to a researched list of possible customers, there are still other things you can do to increase your return on investment.
A blog entitled, “Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast,” mentions one example. In the blog, Ernest Nicastro explains that after your direct mail has been sent out, you should make follow-up calls to ensure the direct mail piece was read, and if not, to take the opportunity to explain the offer over the phone.
The marketing strategy used by CSi Complete helps prove this point. “After each mailing CSis telemarketing staff made follow-up phone calls to book tele-meetings with the companys Director of Sales, Erich Keller. After two mailings and two phone calls a number of people had either booked a tele-meeting or indicated they were not a serious prospect for CSis service.”
While direct mail marketing programs have been proven to be extremely successful for many companies, by combining them with other types of marketing, including cold calls, you will have a better chance of success.
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