Statement Printing

If you’re like me, when you receive a card mailer in the mail you instantly put it in your wallet. Why do we do this? Because it looks and feels just like a credit card. This is just one of the reasons why card mailers are a great replacement for postcards. When you get a flimsy, oversized postcard, you usually don’t put it in your wallet. Most likely, it ends up in the trash before you even give it a second glance.

With the use of card mailers you can offer past and potential customers discounts or free money towards a purchase of a specific amount. When marketing to past customers, you might already be pretty sure the recipient is going to make another purchase in the future. By sending them a card mailer, you not only remind them that they need to make the purchase, you make sure they make it at your business.

Although card mailers tend to cost more than postcards upfront, they have been proven to be very successful for many businesses. So, if you are contemplating a new marketing strategy, card mailers should be on your list. They can help you advertise your business and show your appreciation for past customers.

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If your company has already teamed up with an online printing services company to regularly mail invoices and other items to your customers, you can take the opportunity to include advertisements for your company. Instead of just sending the invoice and wasting the rest of the postage stamp weight, you can mail coupons and special discounts to your customers.

In a blog entitled, “Stuff That Mail in your Business,” Bruce A. Tucker encourages companies to combine their printing services with a direct mail marketing program. “When you mail out your next invoice, make sure that mailing includes other information. It could be a coupon for a discount on your customer`s next purchase or next time they use your service, or even better, some kind of promotion that lets your already existing customer know, that if they refer someone for whatever it is you sell or service you provide, they will receive a significant discount on their next purchase or usage.”

So, if you’re already spending money on postage for your mailings, you should take advantage of the weight limit you have paid for. By combining your printing services and your direct mail marketing program, you can advertise your company for much less.

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There are many benefits to using direct mail marketing programs. This type of marketing is a great brand builder and it allows companies to save time and money, increase sales, find new customers, and stay in touch with old customers. Another benefit of partnering with fulfillment and direct mail services companies is the ability to customize mailings to your current customers.

In a blog entitled, “Let Battle Commence,” Abi Wood explains how important it is for companies to stay in touch with their current customers, specifically in the financial services industries. Financial services companies are constantly trying to steal their competitor’s customers, and according to Wood, direct mail is a great way to stop this from happening. Wood says that, “Regular communication can create a much stronger bond, not only by keeping customers up to date on new products or services, but also demonstrating they care about their customer base and individuals’ needs.”

By personalizing mailings, you can keep your current customers happy, which will in turn keep them from leaving you for someone else. Partnering with a direct mail marketing company will allow you to do this

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Direct mail marketing programs that use card mailers to offer customers special discounts are extremely successful for many businesses. With a card mailer you can offer percentages off, a specific amount of money towards a purchase, and many other intriguing proposals to get customers in the door.

Recently, I’ve noticed a direct mail piece that is different from most of the ones I receive and have heard about. One specific clothing store sent me a mailing with two card mailers attached. Both were a $15 coupon off any purchase, but one was for me and the other one was for me to give to a friend. Although some people will inevitably end up using both card mailers on themselves, there are people who will pass the card onto someone else. Either way, the company gains two purchases.

With this unique direct mail marketing program, instead of blindly mailing to everyone living in a specific area, you can send offers to just your past customers. By mailing this type of card mailer to someone who has made a purchase from you in the past, you can potentially find new, future customers, without the trouble or costs of finding them on your own.

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