Combining Printing Services and Direct Mail Marketing Programs
If your company has already teamed up with an online printing services company to regularly mail invoices and other items to your customers, you can take the opportunity to include advertisements for your company. Instead of just sending the invoice and wasting the rest of the postage stamp weight, you can mail coupons and special discounts to your customers.
In a blog entitled, “Stuff That Mail in your Business,” Bruce A. Tucker encourages companies to combine their printing services with a direct mail marketing program. “When you mail out your next invoice, make sure that mailing includes other information. It could be a coupon for a discount on your customer`s next purchase or next time they use your service, or even better, some kind of promotion that lets your already existing customer know, that if they refer someone for whatever it is you sell or service you provide, they will receive a significant discount on their next purchase or usage.”
So, if you’re already spending money on postage for your mailings, you should take advantage of the weight limit you have paid for. By combining your printing services and your direct mail marketing program, you can advertise your company for much less.
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