Archive for January, 2008

Testing Your Direct Mail Marketing Message »

Have you ever received a direct mail piece where the company declares that they aren’t trying to make money like their competitors, they are only trying to help you? Or have you ever glanced at a postcard where a company promises that their product is the best in the world? More than likely, […]

How Direct Mail Can Help Freelancers Find Work »

In past blogs I have discussed what direct mail is, how it works, and what you should do before starting a direct mail marketing campaign. As I continue to research this topic, I have found many different articles and blogs that focus on a specific industry and that mention direct mail as a great […]

Steps to Creating a Successful Direct Mail Marketing Program »

Many people suggest direct mail as an affordable and lucrative way to market your business’ products or services. But not just any kind of direct mail marketing program is going to be successful. There are a few steps you should follow before you start sending out direct mail.
In her blog entitled, “Selling Yourself […]

How Direct Mail Marketing Programs Can Help Home-Based Businesses »

If your business is based at home, you might be having trouble getting your company name and product out to the public. Networking is difficult enough, but when you are cut off from social networking and other businesses, it can be even harder.
In a blog on VitualHosting.com, entitled “50+ Ways for Web Workers to […]