Archive for January, 2008

Adding Inserts to Statement Printing

One of the advantages to outsourcing your statement printing and mailing needs is the ability to send out your regular mailings, and at the same time, advertise your business. Instead of just sending invoices or statements to your customers, you can also market new offers and special deals. And because bills are regularly opened, you’ll know that the chances of the advertisement being seen are much higher than say an oversized postcard or other direct mail piece that is usually thrown in the trash without being given a second glance.

An example of this type of marketing is the addition of inserts to your statement printing. Inserts are a great way to cross-sell new products and services. The statement printing and mailing company that you are working with can easily add inserts to your regular mailings. Some of these companies can also provide you with samples so you can get an idea of what it will look like.

Incorporating marketing with your statement printing and mailing is a great way to stay in touch with old customers and entice them to make future purchases. Partnering with an online statement printing service can help you do this.

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How Statement Printing and Mailing Works

If you’re interested in starting a partnership with an online statement printing service to handle your regular printing and mailing needs, you might be wondering how the whole process works. Though it might seem overwhelming and confusing at first, the process is actually quite simple. When you partner with a statement printing company that can provide you with all of the services you are looking for and who has a proven history of success, you can sit back and relax while they do all of the work.

Statement printing and mailing begins when a customer service representative works with you to create a sample print file. A copy of your existing statement will be used as well. After the statement is formatted to fit into the #10 window envelope, and possibly #9 envelope, you will be given the opportunity to evaluate the product and approve it before anything more is done. After a customer representative instructs you on how to send the file electronically and you sign an agreement, the file is ready to be printed.

Online statement printing services allow you to print and mail with ease and accuracy. You are included in every step of the process to ensure that the product is exactly what you want. So, even though someone else is doing all of the work, you can be sure that the printing is up to your standards.

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Brochures Help Businesses Increase ROI

Online printing services offer many different types of services, including accounts payable, accounts receivable, marketing communications, and general print fulfillment. For some businesses, simply printing a brochure to mail out to customers or hand out around town has been extremely effective at getting the word out about their product or service.

In the blog post, “The Key To Success Is Exposure” on Slobokan’s Site O’ Stuff, Slobokan explains how his wife increased the word-of-mouth for her business by partnering with a printing service. According to the article, “Getting the word out by using printing services really worked out for her, and the word of mouth from satisfied customers has kept people coming back ever since.” Slobokan says that the money his wife spent on the brochures was made up for by the sales they helped to bring in.

If you are looking for a simple way to increase productivity and to get new and old customers into your business’ doors, an online printing service may be your solution. With all of the different services they can offer, you can definitely find a marketing strategy that works for you.

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Statement Printing Blog



Direct Mail Marketing Programs Help New Businesses Survive

When you decide to open a new business, the chances for success are very small. This is especially true for stores that are located in areas where there is very little foot traffic. Some downtown areas are a good example of this type of location. Finding a customer base is hard enough, but when people aren’t aware of your store because very few people visit the location, it is much more difficult to survive.

On the Monroe News website, an article entitled “Reviving Retail” talks about this problem. In the article, Michelle Swartz interviews several store owners in downtown Monroe, in an effort to find out why their stores have been able to survive. After listing some of the newer stores that have recently had to close their doors, Swartz interviews the owner of Me and Mrs. Jones. According to Mrs. Jones, “We primarily rely on our mailers. It’s huge for us. It’s our life blood. For just starting out, we’ve been very fortunate. Very blessed.”

If your business is struggling to find a customer base, a direct mail marketing program could be very helpful. If people aren’t finding your store on their own, you have to market to them directly. Teaming up with a fulfillment and direct mail service is a great way to do this.

Printing Services and Print on Demand
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Statement Printing Blog




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