Archive for February, 2008

The Creative Benefits of Direct Mail Marketing »

Creativity is very important when creating a direct mail marketing campaign. The shape, size, colors, images, and offers all play an extremely important role in the customer’s decision to first acknowledge the direct mail piece and then whether or not to act on the offer being provided.
In “Creative Strategy in Direct Marketing,” Susan K. […]

Direct Mail Marketing Programs and Membership Cards »

If you’re looking for a way to stay in touch with past customers and encourage them to make new purchases, you might want to try a direct mail marketing program where membership cards are sent to your best customers. After deciding the criteria for the group, you can send monthly mailings with discounts and […]

Communicating with Your Customers »

In order to run a successful business, you need to be constantly establishing and maintaining relationships with your customers. Communicating with your customers is the key to doing this. Research has found that using plastic card mailers is a very effective way to stay in touch with your customers and market your products […]

Networking with Direct Mail »

If you want to be successful in business, you need to constantly meet new people and initiate new relationships with other people in your industry. Networking is the process of creating groups and sharing information and direct mail is a great way to do this.
Direct mail marketing programs in the form of statement printing, […]