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When it comes to marketing your product or service, you may feel lost with all of the different types of marketing media and marketing strategies. Although it may seem daunting at first, by following a few rules, you can create a marketing campaign that is right for you.

In Part 1 of the book “Guerilla Marketing: Secrets for Making Big Profits from Your Small Business,” Jay Levinson lists the “Thirteen Most Important Marketing Secrets”:

1.You must have commitment to your marketing program.
2.Think of that program as an investment.
3.See to it that your program is consistent.
4.Make your prospects confident in your firm.
5.You must be patient in order to keep a commitment.
6.You must see that marketing is an assortment of weapons.
7.You must know that profits come subsequent to the sale.
8.You must aim to run your firm in a way that makes it convenient for your customers.
9.Put an element of amazement in your marketing.
10.Use measurement to judge the effectiveness of your weapons.
11.Establish a situation of involvement between you and your customers.
12.Learn to become dependent upon other businesses and they upon you.
13.You must be skilled with the armament of guerillas, which means technology.

According to Levinson, without using these tips, it is impossible to successfully market a product or service. By putting them into practice, he says that you are 80% of the way toward a profitable marketing campaign.

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