Statement Printing

In the world of business, everyone is trying to find the easiest and cheapest way to accomplish their work. Ironically, while trying to save money by doing all of the work themselves, companies end up losing money because the job could’ve been done faster and cheaper by someone else. This is especially true […]

While it’s extremely important to market to the public and find new customers, you definitely don’t want to forget about the customers you already have.
In Chapter 2 of the book entitled, “Direct Marketing: Strategy, Planning, Execution,” Edward Nash talks about the importance of “repeat customers”. According to Nash, “The repeat customers, who produce most […]

In a blog entitled, “Drip, Drip, Drip. I hear Marketing in the Background” on the Branding & Marketing webstie, Chris Brown explains how marketing is like a pot of coffee. Brown says that with both coffee and marketing “you’ve got to keep “walking the pot” as we used to say back when I waitressed […]

Postcards are a great way to get your customer’s attention and convince them to act on a special offer. Unlike other forms of mail, with postcards there isn’t an envelope standing in the way of the customer and your direct mail piece.
In the blog entitled, “Why Postcards Work” on Marketing with Greeting Cards […]