The Direct Marketing Model: Action
The final step in the direct marketing model is action. According to Tim Burns, “This could be anything from asking for more information to actually ordering a product. The prospect may ask for a demo copy in moving toward making a purchase.”
Now that you are aware of the direct marketing model, you can base your direct mail marketing campaign around it. First, create awareness for your product or service. Second, create interest in the product or service. Third, make potential customers desire what you’re offering, and lastly, make them act on the offer you are providing. By following these steps, you will have a much better chance of running a successful direct mail marketing campaign and reaching your marketing goals.
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