Marketing Tips
Regardless of the size of your company, your marketing budget, or your yearly profits, everyone can use marketing tips. This is because the world of marketing is constantly changing, and you need to be aware of these changes if you want to stay in the game.
In the blog entitled, “100+ Marketing Ideas” on Vicky’s Virtual Office, Vicky lists some valuable tips for marketing your product or service. Like most marketing how-to lists, Vicky includes direct mail. Under Marketing Communications, Vicky suggests the following direct mail marketing tips:
* Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that’s not performing up to expectations.
* Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients’ curiosity.
* Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.
By testing different mailing lists and including special discounts in your card mailer, postcard, statement printing, or invoice printing, you have a much better chance of getting a customer’s attention and convincing them to act on your offer. Try these direct mail marketing tips and see what works for you.
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