Statement Printing

Regardless of the size of your company, your marketing budget, or your yearly profits, everyone can use marketing tips. This is because the world of marketing is constantly changing, and you need to be aware of these changes if you want to stay in the game.

In the blog entitled, “100+ Marketing Ideas” on Vicky’s Virtual Office, Vicky lists some valuable tips for marketing your product or service. Like most marketing how-to lists, Vicky includes direct mail. Under Marketing Communications, Vicky suggests the following direct mail marketing tips:

* Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that’s not performing up to expectations.
* Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients’ curiosity.
* Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.

By testing different mailing lists and including special discounts in your card mailer, postcard, statement printing, or invoice printing, you have a much better chance of getting a customer’s attention and convincing them to act on your offer. Try these direct mail marketing tips and see what works for you.

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With all of the different types of marketing programs out there, you might be having trouble deciding which one to use for your particular product or service. Before you make any decisions, you should take a long, hard look at the benefits a direct mail marketing campaign can offer.

In the blog entitled, “Direct Mail: A Brief Introduction” on Noodlenak.com, the author explains how marketing attempts through the use of newspapers, television, and billboards are usually unsuccessful. According to the author, people usually either avoid these types of marketing attempts or simply just glance at them. The author then goes on to say that this “is not the case with direct mail because it is sort of ‘up on the face’ and thus the concentration levels of the consumers are much higher. The lack of any distraction means that the receiver takes a decision after considering the validity of the offer and how attractive it is to him. Because of this, it has been seen that the response rate of direct mail is often higher.”

Unlike other forms of marketing, a direct mail marketing program can reach customers directly without any distractions. Try a couple of different mailings and see which one works best for you.

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The final step in the direct marketing model is action. According to Tim Burns, “This could be anything from asking for more information to actually ordering a product. The prospect may ask for a demo copy in moving toward making a purchase.”

Now that you are aware of the direct marketing model, you can base your direct mail marketing campaign around it. First, create awareness for your product or service. Second, create interest in the product or service. Third, make potential customers desire what you’re offering, and lastly, make them act on the offer you are providing. By following these steps, you will have a much better chance of running a successful direct mail marketing campaign and reaching your marketing goals.

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After creating awareness and interest by mailing out postcards, card mailers, invoice printing, or statement printing, your potential customers will begin to believe that they either need or just want your product or service. You will have successfully convinced them that your product was made just for them. This is the third step in the direct marketing model known as desire.

According to Burns in Chapter 9 of “Entrepreneurship.com,” this is the step where prospects begin to be “serious” about your product or service. Burns says that, “At this point, prospects may request additional information. In the case of an impulse buy, a prospect may even purchase the product immediately. Those who don’t buy can still be considered qualified prospects.”

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