Archive for May, 2008

How to Keep Your Creative Juices Flowing »

When it comes to direct mail marketing, the more creative you are with the direct mail piece the better chance you have of making a sale. But what if your creative thinking becomes blocked?
In a blog on Lydia’s Artciles entitled, “Four Ways to Unblock Creative Flow through Rush Printing Services,” Rachelle Lim explains how […]

Measuring Success »

How do you know if your direct mail marketing campaign has been successful or not? The answer really depends on your marketing budget, your company, and your specific goals. What works for one company won’t work for another.
In the blog entitled, “Keys to Successful Mailing,” the author says that whether or not a […]

Focusing On the Fundamentals of Direct Mail »

When it comes to direct mail, it’s easy to make things more complicated than they have to be. Instead of spending both time and money agonizing over every last detail of your direct mail marketing campaign, you should focus on the fundamentals.
In the blog entitled, “Direct Mail Basics,” the author breaks down the basics […]

How to Make Your Direct Mail Piece Stand Out »

The purpose of a direct mail marketing campaign is to mail a direct mail piece to a pre-qualified candidate, get that candidate’s attention, and then to convince them to act on your offer. With all of the different mailings people receive each day, you need to find a way to stand out from your […]