Statement Printing

When it comes to direct mail marketing, the more creative you are with the direct mail piece the better chance you have of making a sale. But what if your creative thinking becomes blocked?

In a blog on Lydia’s Artciles entitled, “Four Ways to Unblock Creative Flow through Rush Printing Services,” Rachelle Lim explains how to release your creative juices. According to Lim, in order to do this you must Relax, Withdraw, Brainstorm, and Adapt. By following these four steps, you’ll be able to produce a creative direct mail piece that will encourage customers to act on your offer.

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How do you know if your direct mail marketing campaign has been successful or not? The answer really depends on your marketing budget, your company, and your specific goals. What works for one company won’t work for another.

In the blog entitled, “Keys to Successful Mailing,” the author says that whether or not a direct mail marketing program has been a success or a failure is relative. Although it is different for other companies, according to the author, “For small companies, a successful direct mail campaign should eventually generate enough revenue to cover the costs of the mailing. Those costs would include the list if you bought one, postage, paper, printing, and the labor associated with the mailing. In other words, a successful mailing breaks even.”

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When it comes to direct mail, it’s easy to make things more complicated than they have to be. Instead of spending both time and money agonizing over every last detail of your direct mail marketing campaign, you should focus on the fundamentals.

In the blog entitled, “Direct Mail Basics,” the author breaks down the basics of direct mail. These include Direct, Insight, Respect, Educate, Creative, and Think Ahead.

D. Direct. Get to the point, and don’t waste the reader’s time. Tell the most important message first.
I. Insight. Do your homework, and know your audience.
R. Respect. Be respectful in tone and content.
E. Educate. Be informative. Share knowledge and communicate value.
C. Creative. Use graphics, photos, and colors to highlight your message in printed material. Online, stick with simple text that transmits easily, and avoid bandwidth-hogging images or exotic typefaces.
T. Think ahead. Anticipate the reader’s questions and answer them in your message.

By following the basics described by the author above, you can devote the little time that you do have to what is important, instead of wasting time on the minute details.

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The purpose of a direct mail marketing campaign is to mail a direct mail piece to a pre-qualified candidate, get that candidate’s attention, and then to convince them to act on your offer. With all of the different mailings people receive each day, you need to find a way to stand out from your competition.

In the blog entitled, “For Better Direct Mail,” Richard Siedlecki explains how to do just that. According to Siedlecki, you should try the following tips:

- Personalize it. The first thing recipients see is the name on the envelope–so avoid mailing labels. Type, print or even write the address.
-Use first-class mail, not bulk, so they know you care.
-Skip tradition entirely–send a colorful postcard or a self-mailer brochure. (This approach works best when you’re promoting a workshop, report or new product or service.)

Your company might be mailing postcards or card mailers, or you might be adding advertisements to your statement printing and invoice printing. Regardless of the type of direct mail piece you use, you want to be creative with every aspect of the piece.

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