Thus Use of P.S. In Direct Mail Marketing
When creating a direct mail marketing campaign, all of the decisions regarding the direct mail piece should be based on the question, “Will this get the customers attention?” This includes the type of direct mail piece, the colors, the design, and the offer.
In a blog entitled, “10 Tips to Make Your Advertising Work!” the author gives great advice on managing a successful marketing campaign. In Tip #10, the author encourages the use of P.S. at the bottom of the direct mail piece. According to the author “Many direct mail copywriters agree that many people skip down to the P.S. on a letter and read that first. You can take advantage of this in several ways. One, make sure you include a P.S. at the bottom of your letter, two, make a powerful, persuasive and interesting statement and three, reiterate whatever bonus, incentive or discount you offered in the letter copy.”
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