Measuring Success
How do you know if your direct mail marketing campaign has been successful or not? The answer really depends on your marketing budget, your company, and your specific goals. What works for one company won’t work for another.
In the blog entitled, “Keys to Successful Mailing,” the author says that whether or not a direct mail marketing program has been a success or a failure is relative. Although it is different for other companies, according to the author, “For small companies, a successful direct mail campaign should eventually generate enough revenue to cover the costs of the mailing. Those costs would include the list if you bought one, postage, paper, printing, and the labor associated with the mailing. In other words, a successful mailing breaks even.”
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