Statement Printing

If your company is struggling to bring in new customers and have lost touch with the customers you’ve had in the past, you might need to change your marketing plan.

In a list of “50 Marketing Considerations for your Business” the author suggests the use of direct mail in your marketing efforts. Whether it be through the use of card mailers and postcards or advertisements in your statement printing and invoice printing, direct mail will allow you convince customers to act on your offers.

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When it comes to direct mail marketing, the goal is to catch the attention of the recipient and then convince them to act on your offer. If you can’t get the person to look at the direct mail piece before throwing it in the garbage, it doesn’t matter how clever or beneficial your offer is.

In a blog entitled, “Postcard Printing in Full Color” on FutureFocus.com, Jacques Di Salvia explains why colorful postcards are replacing the use of black and white in direct mail marketing campaigns. According to Di Salvia, “A cost-effective marketing tool that is used today is using color postcards that are bright with vibrant colors to reach your prospective customer base and help them choose your product or service over someone else’s. This also is a great benefit because it helps them to keep updated with changes in your company and it is also a very cost-effective form of marketing.”

Regardless of the type of direct mail piece you use, color is a great way to stand out. Take a look at your own statement printing, invoice printing, card mailer, or postcard and ask yourself if you would stop to take a look at it.

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Mailing a direct mail piece in the form of statement printing, invoice printing, postcards, or card mailers, is a great way to make contact with potential customers and to retain relationships with past customers.

In a blog entitled, “Prospecting Tools: Direct Mail” on the Sales Intelligentsia website, the author endorses the use of direct mail in a sales campaign. According to the author, “Direct mail has less obvious uses that fit well with many sales situations. It serves as one more contact. It conveys information via a newsletter, personal letter or informational article or report. It supports other tools like calls or ads. And it is an inexpensive way to maintain contact as you work your way towards that personal meeting.”

With the use of a direct mail marketing campaign, your sales department will have a much easier time convincing customers to act on an offer. Mailing to a targeted list will also ensure that your sales representatives aren’t wasting their time on people who have no interest in your product or service.

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If your company is currently handling all of the invoice printing and statement printing in house, you might be spending more time on that then your actual business. You got into business to sell a product or service, so why are you wasting your time on printing needs when you’re probably losing both time and money as a result of trying to do it all on your own?

In a posting on the “Give it a Try” weblog entitled, “A Case Study Statement,” the author talks about a hospital that was handling all of the invoice printing and statement printing in house. According to the author, “They decided to use an outside service bureau to print what they sent each month, but what they received was not just printed material - it was advice, creative thinking, enough cost saving ideas to more than pay for the transition to an outside source.

By outsourcing your printing needs, you will save time and money, but you will also experience the advantages of working with a professional in the field. When compared with what you gain, spending money on outsourcing your printing needs doesn’t seem so bad.

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