Statement Printing

In a blog entitled, “Direct Mail Postcards - Top 10 Ways to Increase Response,” Brandon Cornett tells us how to create a successful direct mail marketing postcard. One of the tips that Cornett mentions is to limit your postcard’s scope. According to Cornett, “By limiting each direct mail postcard to one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could explain the primary benefits, offer a testimonial or two, include some product photos, and make a strong offer. But you can’t do all that while covering several topics, not on a direct mail postcard anyway. Save the multi-topic sales pitch for your brochures and website.”

Regardless of the type of direct mail marketing piece you use, if you bombard the customer with too many ideas, products, and special offers, you might actually scare them off. By focusing on just one product at a time you’ll have a much better chance of convincing the customer to act on your offer, because you’ll have a lot more space to explain to them why it is something they can’t live without.

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

Font is something easy to overlook when creating your direct mail piece, but studies have shown that just about every aspect of a mail piece can either make or break your marketing campaign, and that includes the style of text. While color, design, and the offer are extremely important aspects of your card mailer, postcard, invoice printing, statement printing, or collection notices, you can’t forget about the little things.

In a blog entitled, “What Fonts Say About Your Business,” Lynne A Saarte gives examples of fonts and explains the type of image they will present for your company. According to Saarte, “Your font is vital in getting your target clients attracted to your ads. Each style will definitely determine how your target readers would react to your ad. And your fonts would definitely be able to influence your target audience’s buying decisions based on its impact.”

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

When putting together your direct mail marketing mailing list, what age groups are you mailing to? Are you only focusing on a small percentage of the public and ignoring the rest?

In a blog entitled, “Direct Mail Reality Check: Outakes from Fundraising Day in New York,” Nancy Schwartz talks about some surprising answers she got while interviewing direct mail experts at the Fundraising Day in New York. When Schwartz asked the experts why their direct mail marketing campaigns were only geared towards people 60-years-old and up, “the universal response was that the other prospects were handled by other parts of the organization (online only), and that they don’t give much.”

Like Schwartz, I agree that this is a mistake. As she says, direct mailers need to “break out of their bubble.” Make sure to conduct test mailings before eliminating any age groups from your direct mail marketing campaigns.

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

Whether you’re mailing card mailers, postcards, statement printing, or invoice printing, in order to get the customer’s attention, you need an exciting and intriguing headline.

In a blog entitled, “10 Plus One Key Tips For a Profitable Sales Mailer,” Donald Yerke explains the importance of the headline and gives some tips on how to write a headline that will encourage customers to act on your offer. According to Yerke, “Over 70% of profitable sales mailers result from a dazzling headline. It should always intrigue your prospect with a fresh unique benefit too good to be true. Look in the grocery store while check out at the tabloid headline, see how they jolt your emotions. In fact write down a few that really make you want to read on. Now on the 4th file card write 4 irresistible sounding headlines about your product.”

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog