Archive for June, 2008

Keeping Your Direct Mail Marketing Message Simple »

In a blog entitled, “Direct Mail Postcards - Top 10 Ways to Increase Response,” Brandon Cornett tells us how to create a successful direct mail marketing postcard. One of the tips that Cornett mentions is to limit your postcard’s scope. According to Cornett, “By limiting each direct mail postcard to one product (or […]

How Font Can Affect the Success of Your Direct Mail Piece »

Font is something easy to overlook when creating your direct mail piece, but studies have shown that just about every aspect of a mail piece can either make or break your marketing campaign, and that includes the style of text. While color, design, and the offer are extremely important aspects of your card mailer, […]

Should Age Determine Your Direct Mail Marketing List? »

When putting together your direct mail marketing mailing list, what age groups are you mailing to? Are you only focusing on a small percentage of the public and ignoring the rest?
In a blog entitled, “Direct Mail Reality Check: Outakes from Fundraising Day in New York,” Nancy Schwartz talks about some surprising answers she got […]

How to Write a Headline for Your Direct Mail Marketing Piece »

Whether you’re mailing card mailers, postcards, statement printing, or invoice printing, in order to get the customer’s attention, you need an exciting and intriguing headline.
In a blog entitled, “10 Plus One Key Tips For a Profitable Sales Mailer,” Donald Yerke explains the importance of the headline and gives some tips on how to write a […]