When You Should Mail Your Direct Mail Piece
In a blog entitled, “KNOW THE SCORE,” Maureen Stephenson gives some great tips on how to run a successful direct mail marketing program. Regardless if you’re mailing statement printing, invoice printing, collection notices, card mailers, or postcards, these tips can help.
While you’re busy compiling a targeted list, designing your mail piece, and creating an exciting offer, you may pay little or no attention to the day you’re having your mail piece delivered. Stephenson says that this is a mistake and explains that “Direct mail advertising statistics show that mail delivered on Saturdays and Mondays get the poorest response. Best days are Tuesday, Wednesday, and Thursday-and in that order.”
So, once you’ve spent both time and money on your direct mailing, be sure not to get lazy on the homestretch.
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