Sending Thank You Cards with Direct Mail
In a blog entitled, “Benefits of a Thank you Card,” Drew Stevens says that the use of direct mail is increasing. Because more and more companies are using direct mail to gain attention and convince customers to act on their offers, you need to make you stand out from the competition.
According to Stevens, “Professionals that are different are memorable. Electronic mail comes and goes but hardcopy notes last. Although you might save imperative email, they are do not remain in sight since many of your file your emails. However, handwritten notes are placed on credenzas, bookshelves and desks- within view of the prospective client, management, even competitors! These intimate economical cards provide a level of differentiation in today’s competitive market.”
Sending a Thank You card to customers who respond to your direct mail marketing attempts is a great way to set yourself apart from all others. Do some testing and find out if it works for you.
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