How to Write a Headline for Your Direct Mail Marketing Piece
Whether you’re mailing card mailers, postcards, statement printing, or invoice printing, in order to get the customer’s attention, you need an exciting and intriguing headline.
In a blog entitled, “10 Plus One Key Tips For a Profitable Sales Mailer,” Donald Yerke explains the importance of the headline and gives some tips on how to write a headline that will encourage customers to act on your offer. According to Yerke, “Over 70% of profitable sales mailers result from a dazzling headline. It should always intrigue your prospect with a fresh unique benefit too good to be true. Look in the grocery store while check out at the tabloid headline, see how they jolt your emotions. In fact write down a few that really make you want to read on. Now on the 4th file card write 4 irresistible sounding headlines about your product.”
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