Statement Printing

Are you thinking about outsourcing your print and mail needs? Whether you’re looking to mail invoice printing, statement printing, collection notices, card mailers, or postcards, you should weigh the advantages of outsourcing the work.

In a blog entitled, “Reasons To Outsource - Why You Should Outsource Most Of Your Business Tasks,” Pete Miguel explains why many companies are deciding to outsource many of their in-house needs. Miguel says that “Being able to re-channel or redirect the company’s resources towards activities that enhance the more important aspects of the company is one of the more compelling reasons to outsource certain tasks. Therefore, the more important functions within the entire business are definitely improved, making the company more efficient not only in terms of expenses but in terms of structure and organization.”

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When it comes to sales and marketing the image you present to a customer plays an important part in their decision to act on your offer. Because of this, it is very important to be sure that the impressions you give off through your different marketing and advertising attempts do not conflict with one another.

In a blog entitled, “Does Your Logo Draw or Repel Clients?” Suzy Sharpe discusses this. Sharpe says that a “business person naturally wants clients who will resonate with them because this resonance will bring increased business, but often a business card or website doesn’t quite “click” with the vision of the business owner.” This idea can also relate to direct mail marketing. According to Sharpe, when the logo or business card you present to a prospective client or customer conflicts with other messages you are sending, it causes the client or customer to question you.

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In a blog entitled, “Benefits of a Thank you Card,” Drew Stevens says that the use of direct mail is increasing. Because more and more companies are using direct mail to gain attention and convince customers to act on their offers, you need to make you stand out from the competition.

According to Stevens, “Professionals that are different are memorable. Electronic mail comes and goes but hardcopy notes last. Although you might save imperative email, they are do not remain in sight since many of your file your emails. However, handwritten notes are placed on credenzas, bookshelves and desks- within view of the prospective client, management, even competitors! These intimate economical cards provide a level of differentiation in today’s competitive market.”

Sending a Thank You card to customers who respond to your direct mail marketing attempts is a great way to set yourself apart from all others. Do some testing and find out if it works for you.

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How much time, money, and effort is your marketing team spending on direct mail marketing? Though it may seem expensive and time consuming at first, if you do it right, the benefits make up for it.

In a blog entitled, “99 Tips for Direct-Mail Marketing,” Al Lautenslager says that direct mail marketing is an extremely important part of your overall marketing plan. Below are just a few of the marketing tips Lautenslager says will improve your direct mail marketing success:

-Make your offer easy to respond to
-Prove any claims with details to add credibility
-Use graphics and color to support the message and text
-Hire a professional copywriter for your content
-Make your offer easy to understand at a glance

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