Statement Printing

Regardless of the type of direct mail piece you send out, a direct mail marketing program can be a great way to get attention and convince people to act on your offers. You might be mailing postcards, card mailers, invoice printing, statement printing, or collection letters. If you pay attention to the design and provide an enticing offer, you have a good chance of being successful with any type of direct mail piece.

In a blog entitled, “Direct Mail Tips for Manufacturers’ Letters,” the author encourages manufacturers to use direct mail marketing to market their products. According to the author, “Direct mail programs offer many manufacturers the ability to reach potential target customers defined by industry, geographic location, SIC code or NAICS code, and type of products made or services offered, in a low cost manner.”

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If you want people to act on your direct mail marketing offer, you need to be sure that the design catches their attention. Although you may be tempted to add a ton of pictures and bright colors and use a bunch of different fonts, that might not get you the results you’re looking for.

On the UC Printing Services website, some designing tips for marketing materials are offered. According to the website, “An excellent design is the foundation of any good printing or marketing piece.” Below are just a few of the tips you should follow:

-Too much text is a turn-off
-White space (around text and pictures) is always a good thing
-It’s a mistake to cram too much text and copy into a brochure or other type of printed piece
-Use lots of pictures, and pictures with people in them are always preferred

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Direct mail marketing is both an art and a science. One small mistake can tank your entire marketing program.

In a blog entitled, “How to Improve Your Direct Mail Response Rate” Eve Jackson explains that direct mail marketing is only effective when you do it right. Jackson says that a major mistake marketers make is to ignore the outward appearance of the direct mail piece. According to her, you need to make sure that your mail piece doesn’t look like “junk mail” from the outside if you want people to open it. She gives the following tips to ensure this:

-use real stamps instead of a postage meter
-take your logo off the return address so they think it’s from a real person rather than from a business
-address it in handwriting rather than print
-use a different font than what’s normally used
-make the envelope a different color than white
-print a teaser on the envelope

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In a blog entitled, “KNOW THE SCORE,” Maureen Stephenson gives some great tips on how to run a successful direct mail marketing program. Regardless if you’re mailing statement printing, invoice printing, collection notices, card mailers, or postcards, these tips can help.

While you’re busy compiling a targeted list, designing your mail piece, and creating an exciting offer, you may pay little or no attention to the day you’re having your mail piece delivered. Stephenson says that this is a mistake and explains that “Direct mail advertising statistics show that mail delivered on Saturdays and Mondays get the poorest response. Best days are Tuesday, Wednesday, and Thursday-and in that order.”

So, once you’ve spent both time and money on your direct mailing, be sure not to get lazy on the homestretch.

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