Should Your Competitors Play a Part in Your Direct Mail Marketing Campaign?
When planning your company’s direct mail marketing campaign, do you take the time to research what your competitors have done in the past and what they’re currently doing? You might be mailing invoice printing and statement printing while they are sending out card mailers and postcards.
In the blog entitled, “Four Tips to Write Effective Copies before Getting Your Printing Quotes,” readers are encouraged to check out what’s working for their competitors before making any decisions for their own marketing plan. According to the blog, “As an advertiser, you must be vigilant as to what your competitors have come up before you. You can either pattern yours on those or you stay very far away from their styles. It is your choice. Whatever you do, you must remember to put importance in what you write. The words on your print ads count. So be very careful in coming up with the right tag lines in order for you to sell.”
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