Archive for July, 2008

Should You Outsource Your Printing Needs? »

If you’re not completely convinced that outsourcing your printing needs is the way to go, today’s blog will give you some information to help you make your decision. Whether you’re printing invoices, statements, or collection notices, letting a professional take over the reins may be the way to go.
In the blog entitled, “3 Reasons […]

What is Your Direct Mail Marketing Piece Missing? »

When you’re standing in line at the grocery store and decide to pick up one of the many magazines available to keep you entertained while you’re waiting, how do you decide which one to look at? If you’re like me, you look at the headlines to decide whether or not a magazine will contain […]

Direct Mail Marketing Headline Tips »

Every part of a direct mail marketing piece is extremely important because they all impact the customer’s decision on whether or not to act on your offer. One of these important factors is the headline.
In order for a headline to be successful, it needs to get the customer’s attention and help convince them to […]

Views on Direct Mail Marketing »

While there are those who question the future of direct mail marketing, others believe that it will always have a place in the marketing world.
On the website www.businessstrata.com a blog entitled, “Businesses Urged to ‘Encourage Involvement Through Direct Mail” talks about the possible increase in the use of direct mail marketing by companies to market […]