Statement Printing

It is well known that the content in a direct mail marketing piece is a huge factor in the recipient’s decision to act on an offer, but what many may not know is the importance of including a postscript.

In the blog entitled, “You’ve got Mail,” Ravi Rawat says that you should always include a “P.S.” regardless if you’re mailing postcards, card mailers, invoice printing, or statement printing. According to Rawat, “Case studies have shown that a reader typically reads the first few lines of the letter and then his eyes go down the page to the P.S. So the postscript is your best buddy. It’s always a good idea to incorporate the main points of the letter in the P.S. once again.”

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Depending on the time of year, your business may be up or down. Although you may feel as though you have no control over this, there are some things you can try to stir up business this summer.

In the blog entitled, “How to Increase Business While Beating the Summer Heat,” Lois Knight gives some tips on how to increase business over the summer. One of the tips offered is to “Start a new marketing blitz.” According to Knight, “Depending on your budget, these can be done without a lot of expense by using bulk mailers and standard size post cards.”

This summer, try setting up a direct mail marketing campaign. It will allow you to keep in touch with old customers and encourage new ones to buy your product or service.

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In the blog entitled, “What is your customer profile?” Brad Asmus suggests using a direct mail marketing campaign to market wineries. According to Asmus, “Probably the most expensive—but most effective—form of marketing is direct mail. Once you’ve got your profile defined, you can go to a list broker who rents the lists of the most prestigious magazines serving foodies and oenophiles and they will search your list for the specific attributes you give them to come up with a list for you to mail to.”

Even though Asmus is speaking specifically about wineries, this type of thinking applies to all kinds of businesses and industries. With the help of a direct mail marketing campaign, you can send your invoice printing, statement printing, card mailers, postcards, or even collection notices to the right people so you get the most for your money.

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In the blog entitled, “5 Secrets to Saving Your Marketing Dollars,“ Debbie Allen gives some direct mail marketing tips, including advice on how often to mail your marketing piece. According to Allen, “By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.“

In order to run a successful direct mail marketing campagin you need to continually remind your past and potential customers of your presence. Since a one-time mailing is easily forgotten, you want to continue mailing to the same people over and over.

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