Statement Printing

Are you trying to decide what marketing strategy to use for you company? If so, know that research continues to show that marketing through the use of statement printing, invoice printing, card mailers, or postcards is still an extremely effective way to get customers in your doors.

In an article entitled, “To Mail or Not to Mail: When you should consider using direct mail,” published in the September 2008 issue of Target Marketing, Pat Friesen encourages companies to use direct mail marketing to market their products and services. According to Friesen, “While media choices continue to grow, when used appropriately, direct mail remains a direct marketing work-horse for carrying your message to your targeted audience.”

Although the choices continue to increase, direct mail marketing is still a very reliable and successful marketing strategy. Test out a mailing to see for yourself.

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How often does your company communicate with its customers? With all of the different forms of communication out there many of you might not even know. Instead of sending out piece after piece, why not combine your marketing attempts with pieces you’re already sending on a regular basis?

In the blog entitled, “Marketing and Compliance Documents,” Nick Romano says that in order to do this the first step is to review all of the different pieces that you’re mailing to your customers and get rid of any that are unnecessary. According to Romano, “This might mean incorporating content from the direct-mail channel into bank statements or other compliance documents…Streamlining communications in this way can reduce the quantity of touch points a customer receives, and increase the value of one particular touch point, making it more likely to have an impact.”

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In order to get the customer’s attention and convince them to act on your offer, you need to write a compelling sales letter. The sales letter is extremely important, regardless if you’re mailing card mailers, postcards, invoice printing, or statement printing.

In a blog entitled, “How to Write Effective Direct Mail Sales Letters,” Brad Dunn tells us how to write an effective direct mail marketing sales letter. Below are just a few of the tips given:

1.Ensure the message matches the needs of the target audience.
2.Get to the point.
3.Be clear and concise.
4.Sell benefits, not features.
5.Keep it personal and conversational.

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Although every single part of a direct mail marketing campaign is important, many agree that the list of people that you send the direct mail piece to is the most important. It doesn’t matter if you’re sending invoice printing, statement printing, card mailers, or postcards, if the right people aren’t getting the pieces, they are a waste of time and money.

In the blog entitled, “Five Tips to Improve Your Postcard Marketing,” the customer service department of Galleria Ventures agrees with this point. According to them, “The most important factor in any direct mail campaigns’ success is the quality level of the list of customers or potential customers you are sending your items to.”

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