When Is a Direct Mail Marketing Campaign Considered Successful?
So, you’ve been mailing statement printing, invoice printing, card mailers, or postcards for a couple of months now, but you’re still not sure whether or not your direct mail campaign can be considered successful.
In a blog entitled, “Direct Mail – Is It An Overlooked Marketing Tool?” Rudy Svezia explains how to answer this question. According to Svezia, “…response from Direct Mail is very low. Getting one or two tenths of a percent return is considered successful. This makes it necessary to repeat the mailing often and to as wide an audience as possible.”
Even though it may seem like your rate of response is low, know that with direct mail marketing that is usually the case. Focus on your ROI instead of the number of responses.
strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog
