Which Direct Mail Piece is Right for You?
There are many different direct mail marketing pieces to choose from. What works for one company won’t work for the next. Some find success by adding advertisements to their statement printing and invoice printing while others get a better response by mailing card mailers and postcards.
In a blog entitled, “The Marketing Potential of Postcards,” Charmaine Joy Caro suggests the use of postcards to market products and services and to get in touch with potential customers. According to Caro, “They are versatile and very cost effective. Aside from that, postcards are easy to read. These wonderful qualities of a postcard make it a truly undisputable marketing instrument that any business should utilize.”
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