The Importance of the List
Although every single part of a direct mail marketing campaign is important, many agree that the list of people that you send the direct mail piece to is the most important. It doesn’t matter if you’re sending invoice printing, statement printing, card mailers, or postcards, if the right people aren’t getting the pieces, they are a waste of time and money.
In the blog entitled, “Five Tips to Improve Your Postcard Marketing,” the customer service department of Galleria Ventures agrees with this point. According to them, “The most important factor in any direct mail campaigns’ success is the quality level of the list of customers or potential customers you are sending your items to.”
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