Turning Invoice Printing and Statement Printing Into Direct Mail Marketing Pieces
How often does your company communicate with its customers? With all of the different forms of communication out there many of you might not even know. Instead of sending out piece after piece, why not combine your marketing attempts with pieces you’re already sending on a regular basis?
In the blog entitled, “Marketing and Compliance Documents,” Nick Romano says that in order to do this the first step is to review all of the different pieces that you’re mailing to your customers and get rid of any that are unnecessary. According to Romano, “This might mean incorporating content from the direct-mail channel into bank statements or other compliance documents…Streamlining communications in this way can reduce the quantity of touch points a customer receives, and increase the value of one particular touch point, making it more likely to have an impact.”
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