Statement Printing

You put time, money, and effort into creating a direct mail marketing plan to market your products and services, and now you’re sitting back and waiting to wreak the rewards. Sound familiar? If you’re not getting the kind of response you had expected you might need to rethink your plan of attack.

In a blog entitled, “Postcard Marketing Campaign Improvement Tips,” posted by the customer service department of Galleria Ventures, tips on how to run a successful postcard direct mail marketing campaign are given. According to the author, these tips should help improve your company’s campaign.

1.Know your mailing list
2.Make your headline “readable with a glimpse”
3.Give it the Simpleton Test
4.Complete the advertisement with a compelling offer and a call to action
5.Continually Measure and Track your direct mail success

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How important is the design and content of a postcard sent out by a company? I feel as though postcards aren’t given enough credit for the impact they have on a business’ marketing plan, and it looks like there are others who agree.

In a blog entitled, “5 Tips To Grab Attention with Business Cards and Postcards” on Fresh Web Content, the author compares the importance of postcards to that of business cards in regards to how a company is perceived by others. According to the author, “Business cards and marketing postcards are many times the first item a prospective customer receives from a business. In a few seconds that first item will establish whether the customer believes there is further value in learning more about your business. Hence, the design quality and organization of your cards will subliminally communicating your company’s worth.”

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There are many different direct mail marketing pieces to choose from. What works for one company won’t work for the next. Some find success by adding advertisements to their statement printing and invoice printing while others get a better response by mailing card mailers and postcards.

In a blog entitled, “The Marketing Potential of Postcards,” Charmaine Joy Caro suggests the use of postcards to market products and services and to get in touch with potential customers. According to Caro, “They are versatile and very cost effective. Aside from that, postcards are easy to read. These wonderful qualities of a postcard make it a truly undisputable marketing instrument that any business should utilize.”

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Right now many people are looking for ways to “go green,” but with the current state of the economy, companies are focusing more on saving money than they are on saving the environment.

In a blog entitled, “SAVE with Eco-Friendly Direct Mail,” the author says you don’t have to choose between the two. According to the author, “going green” could actually save you money. Below are just a few of the great tips on how to do this.

-Mail Fewer Pieces
-Mail Reusable Items
-Maintain Your List
-Research Recycled Papers
-Ask for Eco-Friendly Ink
-Proof Online

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