Archive for September, 2008

What Role Does Writing Play in Direct Mail Marketing? »

How much of an effect does writing have on your company’s direct mail marketing campaign? Experienced professionals say the answer to that question is a lot.
In a blog entitled, “Your Marketing Starts With Writing” Kevin Dervin explains the importance of writing when creating any type of marketing piece. Whether your mailing statement printing, […]

Brochure Direct Mail Marketing »

People usually focus on postcards and card mailers when talking about direct mail marketing programs, but a brochure might be the right direct mail piece for you and your company.
Brochures allow you to give customers a great deal of information in just one single mailing. You can include photographs, testimonials, and background about your […]

How to Create a Successful Postcard Direct Mail Marketing Campaign »

After looking at all of the different types of direct mail pieces including statement printing, invoice printing, and card mailers, you’ve decided to launch a postcard direct mail marketing campaign. Now that your choice has been made, how can you be sure your marketing campaign will be successful?
In a blog entitled, “Five Tips to […]

The Difference Between Direct Mail & Other Forms of Marketing »

With a direct mail marketing campaign you can send postcards, card mailers, statement printing, and invoice printing to customers to market your products and services. The main difference between this type of marketing campaign and others is the ability to use a targeted mailing list.
In a blog post entitled, “Using Targeted Mailing Lists,” the […]