Statement Printing

How much of an effect does writing have on your company’s direct mail marketing campaign? Experienced professionals say the answer to that question is a lot.

In a blog entitled, “Your Marketing Starts With Writing” Kevin Dervin explains the importance of writing when creating any type of marketing piece. Whether your mailing statement printing, invoice printing, card mailers, or postcards, the information you provide your customers and the tone you use to do it are extremely important.

To help with the writing process, Dervin tells his clients to “write out their 30-second attention getting introduction and their 10-second WOW statement.” According to Dervin, “When you write out a couple of versions of your 30-second attention getting introduction you can read it out loud several times and tweak it until you know you just know what you want to say.”

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People usually focus on postcards and card mailers when talking about direct mail marketing programs, but a brochure might be the right direct mail piece for you and your company.

Brochures allow you to give customers a great deal of information in just one single mailing. You can include photographs, testimonials, and background about your company.

In a blog entitled, “7 Ways To Improve The Effectiveness Of Your Brochure,” Lynne explains how to create a successful brochure. Try the following tips and see how they work for you.

1.Write a headline that makes an offer that cannot be refused.
2. Make sure to lists the benefits of the product.
3. Use bullets for presenting lists.
4. Educate customers on your product or service.
5. Include customer testimonials or case studies.
6. Include a photograph of both the product and yourself.
7. Encourage readers to take the next step with a clear call to action.

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After looking at all of the different types of direct mail pieces including statement printing, invoice printing, and card mailers, you’ve decided to launch a postcard direct mail marketing campaign. Now that your choice has been made, how can you be sure your marketing campaign will be successful?

In a blog entitled, “Five Tips to Improve Your Postcard Marketing,” Brad Curtis gives readers 5 great tips to ensure that your postcard marketing campaign thrives. According to Curtis, if you follow the below suggestions you’ll have a much better chance of convincing people to act on your offer.

1. Understand your mailing list
2. Make your headline “readable with a glimpse”
3. Use a Child Should Understand It Test
4. A compelling offer and a call to action will complete you message
5. Continually Measure and Track your direct mail results

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With a direct mail marketing campaign you can send postcards, card mailers, statement printing, and invoice printing to customers to market your products and services. The main difference between this type of marketing campaign and others is the ability to use a targeted mailing list.

In a blog post entitled, “Using Targeted Mailing Lists,” the author explains why the use of a targeted mailing list makes direct mail marketing campaigns much more effective than other types of marketing programs. According to the author, “Mass media - radio, television, newspapers, billboards, mass-circulation magazines, sky writing, whatever - don’t offer much in the way of audience selectivity… Direct mail in contrast lets you be very selective in terms of audience. This allows you to maximize on your marketing spending by sending out a beautifully presented offer to people who are actually interested in your product or services.”

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