The Difference Between Direct Mail & Other Forms of Marketing
With a direct mail marketing campaign you can send postcards, card mailers, statement printing, and invoice printing to customers to market your products and services. The main difference between this type of marketing campaign and others is the ability to use a targeted mailing list.
In a blog post entitled, “Using Targeted Mailing Lists,” the author explains why the use of a targeted mailing list makes direct mail marketing campaigns much more effective than other types of marketing programs. According to the author, “Mass media - radio, television, newspapers, billboards, mass-circulation magazines, sky writing, whatever - don’t offer much in the way of audience selectivity… Direct mail in contrast lets you be very selective in terms of audience. This allows you to maximize on your marketing spending by sending out a beautifully presented offer to people who are actually interested in your product or services.”
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