What Role Does Writing Play in Direct Mail Marketing?
How much of an effect does writing have on your company’s direct mail marketing campaign? Experienced professionals say the answer to that question is a lot.
In a blog entitled, “Your Marketing Starts With Writing” Kevin Dervin explains the importance of writing when creating any type of marketing piece. Whether your mailing statement printing, invoice printing, card mailers, or postcards, the information you provide your customers and the tone you use to do it are extremely important.
To help with the writing process, Dervin tells his clients to “write out their 30-second attention getting introduction and their 10-second WOW statement.” According to Dervin, “When you write out a couple of versions of your 30-second attention getting introduction you can read it out loud several times and tweak it until you know you just know what you want to say.”
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