Statement Printing

They are many different types of marketing strategies to choose from when it comes to real estate but one that should not be overlooked is direct mail.

In the blog entitled, “Realtor Tips: Using Direct Mail,” Al Enochs encourages realtors to use direct mail as part of their marketing campaign. According to Enochs, “Direct mail is still a good way to reach your clients and give them a piece of your personal touch. Even though the internet moves in a solid direction toward capturing the lead market, it is still a good idea to keep your marketing versatile.”

By combining a direct mail campaign with the rest of your marketing efforts, you’ll be able to reach more people for less money.

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

When people receive a direct mail piece they usually do one of two things: take a glance at it and then throw it in the trash or put it in their wallet or purse to use for later. Now it looks as though some people are using direct mail pieces such as postcards and card mailers in a different way.

In the blog entitled, “Master Pieces” Natalie Engler explains how some people are keeping direct mail pieces for months or even years. These pieces no longer symbolize coupons or special offers; they are used as a decoration. According to Engler, “In offices and homes across the country, mail pieces initially designed to pitch an offer or service have become something more than just another piece of business communication. For many recipients, these pieces are something deeper, richer, more inspiring. No longer just an ad, they are also viewed as art.”

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

Do you complain about receiving tons of direct mail pieces but then when you get an offer you’ll actually use, you actually like getting them? Many people feel like direct mail is a waste of paper, but research has found that everyone can help make direct mail more earth-friendly.

In the blog entitled, “Recycling Offers Direct Mail another Chance to Make a Difference,” Amy Syracuse says that many people who receive direct mail don’t recycle it even though they have access to recycling services. According to Syracuse, “This gap between potential and actual recycling is where some experts believe direct mail marketers could make a contribution to the green movement. These professionals offer an expansive reach and finely tuned persuasive powers—two attributes that could help educate consumers about direct mail’s recyclability and improve recovery rates of mixed paper materials.”

The combination of the efforts of direct mail marketers and consumers will help make this lucrative marketing industry better for the world. Do your part today by recycling in your own home.

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog

Once you decided whether you’re going to mail statement printing, invoice printing, card mailers, or postcards, you now need to come up with a targeted list to mail your direct mail pieces to.

In a blog entitled, “List Building Best Practices” on the Demand Metric blog, the author explains how you can create a marketing list for your next direct mail marketing campaign. Below are just a few of the author’s suggestions.

-Offer an incentive
-Use many different touch points
-Provide a preview
-Choose the right “call-to-action”
-Be specific

strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog