Rules for Direct Mail Marketing Success
On more than one occasion we have talked about the importance of a targeted list when creating a direct mail marketing campaign. Although this is true, there are other extremely important factors that must also be given attention.
In a blog entitled, “The 10 Keys of Direct Mail Success,” posted by PRC Market Positioning Group, the author explains why direct mail marketing hasn’t worked for many businesses. The author says that many of these companies are leaving out crucial steps.
The blog suggests that companies use the “40/40/20 rule.” According to the author, “The 40/40/20 rule is a broad stroke look at what makes direct mail work: 40% of the success is due to the quality of the list you’re sending to; 40% is due to the strength of your offer; and 20% is due to the graphics and printing of the mail package.”
Make sure you follow this rule when constructing your next direct mail marketing campaign.
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