If You Don’t Succeed with Direct Mail Marketing, Try Again
If a direct mail marketing campaign hasn’t worked for you in the past, you should definitely give it another try. Because there are so many different factors that affect the success of this type of marketing program, your results can drastically change by making some minor alterations to your campaign.
In a recent entry on the Ballantine Blog, the author talks about a case study involving the use of direct mail marketing by one of their clients. In the blog entitled, “August Case Study Featuring Institutional Investor News,” response for the client’s direct mail marketing campaign improved when they changed their direct mail piece.
According to the author, “The Marketing team for Fund Directions was surprised that the invitation mailer beat out the polybag mailing containing a newsletter issue. They speculate that recipients might throw out the polybag mailer thinking it’s junk mail of some sort.” Because of its success, in the future the Institutional Investor News plans to create another similar direct mail marketing campaign.
strong>Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog
