The Importance of Staying In Touch with Your Customers
How important is it for your company to stay in touch with past customers? Well, if you want them to continue to be your customer in the future, it’s extremely important.
In a blog entitled, “Effective Client Communication,” Paul Mccord explains the importance of staying in touch with past customers. According to the author, “Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if at all possible.” The blog defines a “touch” as any type of communication between you and your customer.
One way to “touch” your customers is through the use of direct mail marketing. By mailing invoice printing, statement printing, postcards, or card mailers, you will encourage people to continue purchasing your product or service and you will stay ahead of your competitors.
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