Archive for November, 2008

Brochure Direct Mail Marketing Campaign »

During these difficult economic times, companies are looking for the cheapest and most effective way to market their products. Many companies have found direct mail to be an extremely successful marketing campaign, but what type of direct mail piece should you be mailing?
In a blog entitled, “Companies Offering Cheap Brochure Printing,” the author says […]

Card Mailer Redemption Rates »

Let’s say you’ve decided to create a card mailer direct mail marketing campaign to market your product or service. You’ve found a fulfillment and direct mail service company, designed the card, and created a mailing list. The hard part is done, so now all you have to do is wait to see the […]

Effective Offers for Card Mailers »

Research has shown that a card mailer can be an extremely effective direct mail piece. But while some card mailer campaigns result in high redemption rates, others have disappointing results. To ensure your direct mail marketing campaign is a success, you need to make sure you’re mailing an offer that will entice the […]

Consistent Direct Mail Marketing »

Is your current direct mail marketing program not getting the response rate you had expected? Before you give up on your card mailer, postcard, statement printing, or invoice printing campaign, be sure that your program has all of the ingredients required for success.
One of the key ingredients to a successful direct mail marketing campaign […]