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In a blog entitled, “5 Tips For Building A 6-Figure Income Working From Home,” on the website Niche Marketing, the author explains how important effective marketing is to running a successful business from home. Along with emailing and contacting leads directly, the author suggests the use of direct mail marketing, specifically postcards, to increase sales.

According to the author, “Because they are less expensive than the direct mail packets, I send a postcard to all of my leads. People love getting postcards. They do not have the junk mail stigma and if designed well, they can give a personal touch to your business. I actually send a postcard campaign that sends multiple postcards over a period of 45 - 60 days to my prospects. I use a service that does this automatically and even personalizes each card for me.”

Whether you’re working from home or you’re part of a large corporation, outsourcing direct mail marketing services, such as postcards, are a great way to market your product or service. By letting a professional handle your marketing, you can spend more time doing what you do best.

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If you’ve been putting in both the time and money required to create and maintain a successful marketing campaign, but are still not seeing the results you expect, you might need to take a step back and make some changes.

Instead of cutting costs on a marketing campaign that isn’t showing results, you should look into trying new ways of marketing. Your marketing budget isn’t the problem. What you need to change is how you market your product or service.

In a blog entitled, “3 Keys to Staying Competitive in Today’s Economy,” the author encourages companies to continue investing money into marketing. According to the blog, “Many choose to spend less on marketing, implementing barebones marketing strategies that reach fewer potential buyers. On the contrary, this is the perfect time to focus your marketing strategies on attracting many new buyers… Rather than make cuts in your marketing campaigns, continue to make efforts to strategize more effectively for greater focus and advantage among your competitors.”

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During a recession, companies are looking to cut costs whereever possible. Though it might be necessary to decrease your marketing budget, be sure that the money you do spend is getting you the results you need.

In an article on Forbes.com entitled, “Restaurateurs’ Recession Survival Guide,” Melanie Lindner interviews Jeff Rosati, the chief financial officer for Rosati’s Pizza, which includes 170 franchise restaurants. The story explains the changes the restaurant has made as a result of the recession.

According to Rosati, the restaurant has found direct mail marketing campaigns to be very effective at getting customers through the door. While they tend to be more expensive upfront than other types of marketing campaigns, direct mail has resulted in higher ROI.

Although you might be able to save some money with other types of marketing campaigns, if they don’t provide results, you’re pretty much throwing your money away. Invest some money into a small postcard campaign or card mailer campaign. This test mailing will help you decide if a larger campaign will work for you.

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There are many factors that determine whether or not a direct mail marketing campaign will be successful. If a company has a small marketing budget, there is something they can do to help ensure that the few mailers they send out get to the people who will actually use them.

Permission Based Direct Marketing means a company has the customer’s consent to send them marketing materials. In an article entitled, “Direct to the Customer,” Ollie Walsh M.B.S. discusses the benefits of this type of direct marketing. Walsh says, “The reason that permission based direct marketing can be so successful is you are predominantly targeting people who have already experienced your product and/or service, so they will already have confidence in your company.” If you don’t have permission to send marketing materials to customers, this is known as “cold targeting.” According to the author, “The success rate of cold direct marketing is very low, as little as three – five per cent, but the cost of the campaign can be so small, that even response rates that low are worthwhile.”

For companies that don’t have a lot of money to spend on marketing, permission based marketing might be the way to go. That way you there is a much better chance that the people who receive the mailers will act on the offer.

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