Archive for March, 2009

Improve the Pull of Your Direct Mail Campaigns »

Direct mail campaigns can be expensive, especially if they “fail”. So, how can you improve the pull of your direct marketing campaign?
In John M. Adams’ article “Using Direct Mail to Drive Store Traffic”, he says start with the mailing list. He makes a good point. You want to make sure to target the right potential […]

What is PostalOne!®? »

What is Postal One and why is it beneficial to use a mailing service that used PostalOne!®? The PostalOne!® system offers a Web-based alternative to existing manual mailing processes with an electronic suite of services designed exclusively for business mailers. Basically, it is an information management system that links a business customer’s mailing and Postal […]

Why is Telsin better for the environment than PVC? »

Some environmentally conscious cards mailer companies are now using Teslin substrate for their plastic card mailers instead of PVC. Teslin is a recyclable plastic material, but it is not considered biodegradable, so why is it better for the environment than PVC?
Teslin does not contain any cellulose-based materials and does not contribute to forest harvesting. It […]