Archive for April, 2009

2009 Postal Rate Increases »

Effective May 11, 2009, there will be a postage rate increase in all classes of mail. The single piece rate (full rate) for letter size, one-ounce mail will increase by $.02- from $.42 to $.44. The increase in discounted rated for automated letter mail will vary depending on the rate category.
A $.02 per piece […]

e-Bill Presentment verses Printing and Mailing »

In a truly paperless world, we wouldn’t handle another piece of paper: no bills, no books, no newspapers, no magazines, and no advertisements. This idea sounds appealing in theory, but according to Outsourcing Venture, studies have shown that that people prefer to have some paper in their lives. They don’t want clutter, but they do […]

Tracking Direct Mail Campaigns »

“I think we were busier during the promotion, but we’re not sure exactly where the response came from.” Does this sound familiar? You rush to get the direct mailing out, push to handle the responses, but overlook the tracking of your direct mail campaign. According to a Marketing and Business Development Council, with proper […]

A Smart Way to Spend Your Marketing Dollars »

“I’m like most people…The mail comes and I sit in front of the trash can and dump most of it. But every so often there’s a gem in there that I’m interested in. That’s the value of direct mail.” This is a quote from the co-owner of a direct marketing firm in Los Angeles, CA […]