Archive for May, 2009

Certified Mail Outsourcing »

Sending certified mail pieces can be a costly and time consuming process for any business. Because copies of signatures are often required, many businesses chose to complete certified mail projects in-house, but it is possible to save time, money, and effort by outsourcing certified mail projects.
A good provider of certified mail services will make […]

What is the Best Marketing Medium to Use to Reach Your Customers? »

Now that social media marketing- blogs, Facebook, Twitter, etc.- has become an important aspect of most companies’ marketing strategies, the question of how to reach your customers has more answers than ever. While it is tempting to just add a video or survey on your website or blog and hope your customers see it and […]

Householding for Statement Mailing »

Companies in high-volume service fields, such as banking, brokerage, credit lenders, and insurance, often have customers with multiple accounts. Multiple accounts often mean multiple pieces of mail sent to the same recipient. It is possible, through householding, to combine all those documents into a single piece of mail. Householding can instantly save a company thousands […]

Take Control of Your Restaurant Marketing »

In a recent blog on FohBoh, Jose Riesco talks about how these “times of crisis are times of opportunity” for marketing, especially in the restaurant industry. It’s true that people are spending less and dining out less, so now is a good time for restaurants to re-evaluate their marketing programs. It’s time to eliminate programs […]