Statement Printing

Now that social media marketing- blogs, Facebook, Twitter, etc.- has become an important aspect of most companies’ marketing strategies, the question of how to reach your customers has more answers than ever. While it is tempting to just add a video or survey on your website or blog and hope your customers see it and then respond, these marketing strategies need to be well thought out and planned for success. Email marketing can still present the challenge of breaking through the “clutter” to reach your customers because most people receive so many emails that they don’t pay attention to every email in their Inbox.

This brings me to the original question: what is the best way to reach your customers? The answer is through a combination of traditional marketing and newer media. One way to do this is to send a direct mail piece to your customers with a discount or offer for now and an additional invitation to join an online club or to register on your website for more discounts. This method gets your customers’ attention now with a direct mail piece that has a call to action for the present and gets their attention later with a call to action for a future time. The benefit for your company is that many customers will respond now because of the direct mail piece and then respond again online allowing you to build a database of those customers you can reach via email or through online promotions or for future direct mail campaigns.

Many companies are taking a “wait and see” approach regarding new media for marketing or completely adopting new media and forgetting about more traditional methods, like direct mail, but the answer to reaching customers is a marketing campaign integrating the different forms of media that will generate a response to your company’s call to action.

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